ABOUT
Laurence
Designer’s Story
I have a passion for graphic design and find joy in translating client needs and strategies, bringing them to life by creating visually compelling and impactful design solutions.
Prior to founding and operating Visual Art Graphics®, Laurence was gaining his graphic design industry experience. Laurence’s passion for art started at age 6, where he drew and painted from his creative imagination.
Laurence graduated with a BFA degree from CSUF in 1995. From 1995 – 1999, Laurence held senior designer staff positions working for Golden Turtle Press, calendar publisher, and Palladium, Inc., software publisher.
Then, from 1999 – 2002, Laurence was hired as a contract designer at Red Advertising (RED), an award winning advertising, branding, and packaging agency. After a short time Laurence was invited to join the staff as a full time designer and art director. While at RED Laurence worked on advertising, design, branding, and packaging.
Laurence has worked as an independent designer and art director from 2002 to present, continuing his passion for creating graphic design communication works.
Laurence contracted with firms like McCann Erickson, Anthem worldwide/SGK, Young & Rubicam, and others, and contracted for two years with with Focus Design. Laurence has enjoyed many diverse design project experiences within multiple facets of the design industry.
Laurence also collaborated as senior designer with Nutraceutical, Inc., for two years, where he extended the Nature’s Life brand, designed and produced packaging, shelf talker display cards, POS product displays, designed trade advertising.
Laurence has a passion for graphic design and finds joy in translating client needs and strategies, bringing them to life by creating visually compelling and impactful design solutions. My online portfolio, illustrating my skills in original artwork, branding, packaging and digital designs from concept to creation, view at https://visualartgraphics.com/
Recently, Laurence decided to update his graphic design services and portfolio site with a fresh name, logo, and newly developed brand style .
Currently, Laurence is working on multiple projects, one of which is building a new site and developing the brand for Gates Group LLC.
Laurence has designed graphic works within the oil and energy industries for clients such as Equilibria. Laurence has a well balanced design experience in industry work sectors that include technology, finance, B2B, healthcare, advertising, Education, marketing, product label, pharmaceutical, and food & beverage.
Design Approach
Laurence's approach to a successful business starts with well thought out concept. Understanding various cultures and human lifestyle patterns and traits are very important. Design elements, such as easy and clear navigation interfaces and friendly user experience make for a good looking site.
Laurence carefully checks color, texture, art, themes, styling, patterns, images and typography to create a highly polished and mistake free piece. Sometimes simple elegance is the solution and other times the design is more complex. Laurence creates graphics that have eye appeal and clarity.
Creative Process
Laurence believes that design evolves from opening the imagination to new concepts, developing ideas, innovative typography and font sensitivity, good composition and custom imagery that’s captivating and enhances the piece.
The final stage is having patience to pay close attention to the final details. All files are very closely checked numerous times for correct images, size, resolution, color, style consistency, fonts, text blocks, spelling, and other production details.
Then, after a few more checks and approvals, your vision will be launched into the world.
Client List
Gates Group LLC
Major Electric Company
Wells Fargo
Slide Ranch
Tetra Tech, Inc.
Carlson
Breakaway Solutions
Oplink
Subio Wines
Jammin’
Syska Hennessy
Equilibria
Crystal Vibration
Internova, Inc. – "Yu" Rice & Soy Beverage Packs
Hitachi Data Systems
Partial Client List with Golden Turtle Press:
Lucasfilm, LTD.
Universal Studios
Sony Pictures
20th Century Fox
The Rolling Stones
Gibson Guitars
Pepsi
Celebrities
Singer / Songwriters
State & National Parks and many other clients
Agency Work
Red Advertising
Focus Design
Anthem Worldwide
Young & Rubicam
McCann WorldGroup
Aquent & 24/7 Inc. (Staffing placement agency contract work)
Publishing Co.Work
Golden Turtle Press, Calendar publisher
Palladium Interactive, Inc., Software publisher
Credentials
BFA degree in graphic design, CSUF
Expert skills in Adobe CS digital design & illustration, Art direction, SquareSpace, Web, Video & Audio
