Carlson
Identity System Technology
Additional Brand Image, Represents Data Technology
NAV Exposition Booth Backdrop Graphics
Mouse Pad, Created lines graphic elements
Brand Extension, Apparel, Various items
Brand Extension, Apparel T-Shirts, Front & Back
Brand Extension, Hard Hats & Caps
Corporate Identity Office Sign Design
Corporate Identity, Logo & Tag Line
Digital Billboard, Subway Station
Corporate Stationery System
Carlson
Brand Extension, Identity system, NAV Expo booth backdrop graphics, Advertising, Brand style guide book
Brand extension – Art direction and design of brand content graphics of the Carlson identity, shown fully in the Style Guide PDF above, Layout design of book, Brand launch ad campaign, and production of materials for print and digital.
Challenges and Results
The challenge here was to totally transform Carlson to a modern construction and communications company. Carlson has been around since they first engineered the structure of the Empire State building. Laurence got the account as lead designer, and It was his job at Red Advertising to work on all brand extension design aspects to create a compelling modern look for a strong full-service building and tech company.
Laurence designed so much material including new hard hats, clothing labels, signage, expo booth graphics, stationery, and other collateral items. The result was a stronger presence in the competitive technology industry
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