Equilibria
Identity Marketing Oil & Safety
Equilibria Identity
We developed the main identity and the secondary "e-man" concept – a color character analysis system.
Equilibria "e-bag" with "e-man" color character analysis cards
Equilibria
Marketing Materials
Developed “e-man” concept for marketing materials
Challenges and Results
We developed the main identity of the "e" in the oval shape, into the "e-man" – a color character system used for analyzing oil rig safety of how humans interact with one another to help safety and promote efficiency in the workplace.