Red Advertising

Identity Advertising

Red Advertising
Identity

Logo mark, Brand extension, Marketing materials

Challenges and Results

This logo needed to stand out and represent a highly creative agency with award winning branding, advertising and design work, owned by Creative director, Don Easdon. Out of all the sketches I presented, when Don saw this one he immediately reacted to it and said “that’s it ”. All the staff loved the new logo that sparked a vibrant energy in the firm. Shortly after contracting with Red, I was offered a full time staff design position at Red which I accepted.

I extended the new brand including an animated web page, marketing materials, stationery, new designs of all company digital forms and support graphics. The new identity helped to acquire more high profile clients and a stronger presence within the industry. We then starting producing lots more client work.

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