Red Advertising

Red Advertising (Red)
Identity

Logo identity, Brand extension, Marketing materials.

Challenges and Results

Shortly after contracting with Red, Laurence was offered a full time staff design position which he accepted and excelled. Laurence had the pleasure to work side by side with Creative Director, Don Easdon, who was one of 20 men honored to be in the book “The 20 Most Influential Men in Advertising”.

This corporate advertising/design agency logo needed to stand out and represent a highly creative agency with award winning branding, advertising and design work. Out of all the sketches Laurence presented, when Don saw this one he immediately reacted to it and said “That’s it, it’s brilliant.” All the staff loved the new logo that sparked a vibrant energy in the new agency.

Laurence extended the new brand including an animated web page, marketing materials, stationery, new designs of all company digital forms and support graphics. The new identity helped to acquire more high profile clients and a stronger presence within the industry. We then started producing lots more high profile client work.