Damiani’s Landscaping

Damiani’s Landscaping
Identity

Logo design, brand development for website design

Challenges and Results

Damiani’s Landscaping hired me as an independent brand designer to at first build a website for his company, which will go live by the end of January, 2026. I asked the owner, Juan, if he would consider a new logo design if I show him some sketches of a new art direction that I wanted to pursue while keeping the name the same. After seeing some preliminary sketches that I created, Juan gave his approval to add a new logo to the contract. I hand drew some sketches which I then loaded into ChatGtpPlus including an iron curtain rod that had some leaf shapes on its ends that I liked. After working with ChatGTP for a while I made many renditions of the logo, and then had AI create some JPG’s which I then imported into Adobe Illustrator and created outline vector art. I made a lot of variations from several of the sketches until I settled on the final version.