Slide Ranch

Slide Ranch
Identity

Logo design, Capital campaign brochure, Marketing materials, Apparel

Challenges and Results

Slide Ranch is an educational live/work ranch overlooking Stinson Beach. Tour groups visit Slide Ranch to enjoy the experience a self sustainable ranch with animals, food crops, and on-site housing. They needed to raise money to upgrade their ranch.

During Laurence’s earlier time working with Red Advertising, the president of Slide Ranch walks into the agency one day totally unexpected and that same day Red offered to do the work as “pro bono”. Laurence competed for the project in the design department and his sketches won the client’s approval. Laurence’s decision to keep the concept of the logo, yet change it to a more modern icon brand and departing from the original woodcut look (See 2nd image of slides above). Thus Laurence was able to please the client by retaining the original idea of the ranch for brand recognition.

After Laurence visited the Ranch himself for inspiration, he then illustrated and designed the logo including all their other graphic materials. As a nice touch, we decided to used actual wool from their sheep to bind the capital campaign brochures. The new brand was launched at the Ranch and everyone loved the mark. The T-shirts were worn by many people, kids annd andults, and seen all over the surrounding towns.