Slide Ranch

Slide Ranch
Identity

Logo design, Capital campaign brochure, Marketing materials, Apparel

Challenges and Results

Slide Ranch is an educational live/work ranch overlooking Stinson Beach. Tour groups visit Slide Ranch to enjoy the experience a self sustainable ranch with animals, food crops, and on-site housing. They needed to raise money to upgrade their ranch.

During my earlier time working with Red Advertising, the president of Slide Ranch walks into the agency one day totally unexpected and that same day Red offered to do the work as “pro bono”. I competed for the project and my sketches won the client. We ultimately decided to keep the concept of the logo and basic elements the same but update the image from the original woodcut look (See 2nd image of slides above) to a more modern icon yet retaining brand recognition.

After visiting the Ranch myself, I then illustrated and designed new the logo including all their other graphic materials. We used wool from their sheep to bind the capital campaign brochures. The new brand was launched at the Ranch and everyone loved the mark and wore the T-shirts.